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Double Your Profits with Data-Driven Innovation: Interview with Delta's Nicole M. Jones

Increasing profits is the ultimate goal for every business. But how do you know when to innovate? Is it necessary to wait until your company is in dire straits before making changes, or can innovation be a part of an overall strategy for growth? Nicole M. Jones answers these questions and more in this interview with David on Count It Up! Join us as we discuss data-driven innovation, why it's important for businesses, and what strategies are working today.



Nicole M. Jones is the Global Innovation Leader for Delta Air Lines. She works to effectively help market Delta products to customers with personalization through new technologies.


“I learned about consumer purchase behavior, why customers are so loyal to Delta and why they choose us over other airlines.” Stated, Jones. “Delta is one of those places I say the only constant is change.”


Innovation is the engine that drives any business. Without it, you're just coasting on what you already have and hoping for a better tomorrow. Innovation can be introduced in many different ways--whether through a new product or process or simply by looking at your processes from a new perspective. But before you start innovating, there are some things to keep in mind:

  • You need to understand your customers' needs and wants

  • You need to get buy-in from top management

  • And then execute with precision!

Inventory is one of the most significant expenses for any business. But there are measures you can take to reduce costs and increase profits like improving forecasting accuracy with machine learning tools to automate processes. These strategies can help your company save money and stay competitive in the marketplace.


Countifi’s A.I.-based system ensures that inventory data is accurate and up-to-date--that way you'll know when it's time to order more products or replenish stock levels in your warehouse.


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