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How payment innovation can improve the bottom line

Airline retailing—essentially selling new products in new ways, either directly to customers or via intermediaries—could be worth $40 billion by 2030. And payments, as a critical link between airlines and their customers, are a vital component of retailing. The Countifi technology helps airlines and retailers fully understand what customers want. This advantage aids in the decision-making on what products to offer to maximize profits.

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