Countifi’s inception is rooted in my background in accounting and business. As an accountant, I was always drawn to the numbers—analyzing income statements and understanding the financial mechanics that drive a company. My career began in Big Four accounting, where I gained extensive experience as an auditor, delving into financial statements and performing due diligence for various companies.
Transitioning from auditing to the aviation industry marked a turning point. I began focusing on the onboard food services—the meals and products airlines provide. It was here that I identified a critical gap: while airlines excel at ensuring flights depart on time with the necessary provisions, what happens to those products after the flight is often overlooked. Understanding what passengers consume and managing the waste was an industry-wide issue that no one seemed to have a clear solution for.
This realization came into sharp focus during a conversation with auditors from other U.S. carriers at a conference. They all acknowledged the same problem—tracking what comes off the plane and how passengers consume onboard products is a complex, chaotic challenge. With hundreds of flights daily, the logistics of managing onboard inventory and waste are daunting.
This was the spark that led to Countifi. The initial vision was simple: create a mobile app that allows flight attendants to document what’s on the plane before and after flights. This data would provide airlines with unprecedented visibility into passenger consumption and waste, enabling more informed financial decisions.
Today, Countifi leverages AI and computer vision to process images and data, offering airlines insights they’ve never had before. We’re not just solving a problem—we’re revolutionizing how the aviation industry manages its resources.
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